The Stevia Hellas Coop is a cooperative of farmers in the region of Fthiotida, based in the town of Lamia (Greece). It is bringing together farmers that are cultivating Stevia as a plant that forms the basis for natural sweetener products that can substitute sugar. Their first product is called La Mia Stevia and is at the final stages of packaging and pilot distribution.
Agro-Know is working closely farmer cooperatives (like Stevia Hellas Coop and the Danish Agricultural Advisory Service – DAAS) in facilitating access of the farmers to information that they need. For Stevia Hellas Coop, we will investigate how our online service AKstem.com can enhance the Stevia Hellas Coop web site with a micro-site that will offer to farmers a customisable and dynamic view over scientific and market information that are of relevance to stevia (at any stage of its planting, harvesting, processing, packaging and marketing) from credible sources around the world.
In the context of the upcoming CAPSELLA project, we would like to investigate information of importance and relevance to the Stevia Coop that is based on collective intelligence (or “what people say”). We plan to focus on the marketing support stage and investigate how we can provide access to the Stevia Hellas Coop farmers to information about what potential customers in targeted markets think or say about stevia-based products. More specifically, we would like to include in the customizable micro-site that we will deploy for the cooperative a section that will allow farmers to focus on specific market segments (e.g. specific countries) and be able to combine open data sources (such as price data on stevia-based sweeteners) with knowledge extracted from social channels and media (such as Twitter streams that have a stevia-related hashtag), using visualisations that can help them understand whether the discussions/opinions of consumers in this market are positive or negative.