Big Data is the data that, in addition to being massive in size, is of a greater variety and complexity, and is generated at a high velocity. Collectively, these are referred to as the three Vs of Big Data. However, the concept is relative and highly dependent: the organizations that lack the ability to handle, store or analyze their own sets of data are in fact experiencing the Big Data phenomenon.
Big Data analytics, on the other hand, is a business strategy that uses technology to gain deeper insights into customers, partners, and businesses, and hence achieving competitive advantage. It involves working with data that, because of its size and variety, lie beyond the ability of typical database management systems to store, manage and analyze.… Click to read the full post