Book Review: Blue Ocean Strategy

BlueOcean

BlueOcean

As promised some three weeks ago, another book was read and will not be reviewed! This time I had the pleasure of reading the “Blue Ocean Strategy” that as its subtitle promises, will help its readers “create uncontested market space and make the competition irrelevant“! This was quite a promise and an eye-opener for me when I first came across this book and I have to say that for sure the book delivers on its promise!

First of all, allow me to copy part of the dedicated wiki page so that you know what this book is about at a glance. … Click to read the full post