As promised some three weeks ago, another book was read and will not be reviewed! This time I had the pleasure of reading the “Blue Ocean Strategy” that as its subtitle promises, will help its readers “create uncontested market space and make the competition irrelevant“! This was quite a promise and an eye-opener for me when I first came across this book and I have to say that for sure the book delivers on its promise!
For the past few months, almost a year now, I have had the opportunity to experiment and work with the latest approaches in business & product development! I started working with the Lean Startup methodology by Eric Ries and the Lean Canvas of Ash Maurya and worked my way back to the origins of the entire approach, going through Alex Osterwalder’s famous Business Model Canvas, all the way to the course that Steve Blank taught to his students, on how to build a startup… Taking this course online, here, but also reading his book, opened up my mind to a world of opportunities and ideas!… Click to read the full post